Design System

WCAG

Saving 10M+ ARR via AI

Assisted Standardization

Saving 10M+ ARR via AI

Assisted Standardization

Saving 10M+ ARR via AI Assisted Standardization

How visual standardisation and further optimising design - dev pipeline

helped us save a $10M+ Account

How visual standardisation and further optimising design - dev pipeline

helped us save a $10M+ Account

ABOUT

The project aimed to build a standardised, platform wide component system that ensures ecosystem consistency across multiple product lines.

By integrating agentic AI tools and closed loop automation, the system drastically optimises the design to development pipeline, minimising engineering overhead and breaking down legacy workflow silos.

ROLE

UX engineer

I work as a ux engineer to define the component system and create skill for design to development pipeline

PLATFORM

Design system

DURATION

8 weeks

SCOPE

UX engineer | Product design

SCOPE

UX engineer | Product design

ABOUT PRODUCT

A flagship product

with a broken experience

A flagship product

with a broken experience

The product acted as a central platform for different teams to host features as per customer requests.

With lack of a design framework, the product already started falling apart

2500+

DAILY
INTERACTIONS

30-35

FEATURES
HOSTED

16+

TEAMS
BUILDING

CATALYST

Our biggest customer finally spoke out !

Our biggest customer finally spoke out !

Design and engineering debts finally lead to our customers doubting product capabilities

Operational fragmentation has fractured the clinician experience. Resolving this design deficit is our primary retention priority.

“The product is getting more and more confusing
with each update. the experience looks broken to us.

If not fixed we would need to look for other options”

“The product is getting more and more confusing
with each update. the experience looks broken to us.

If not fixed we would need to look for other options”

$10M+

ARR at risk

ROOT CAUSE ANALYSIS

3 forces pulling the product apart

3 forces pulling the product apart

Design system debt accumulates silently in every component that gets rebuilt because
the right one wasn't found leading to hardcoding because binding felt slower.

Restricted timelines

Restricted timelines

2-week feature sprints eliminate design exploration windows.

Component vaccum

Component vaccum

Lack of a centralized reference architecture forces localized, subjective design decisions.

Resulting chaos

Resulting chaos

Screens carrying identical clinical data levels are rendered completely differently across features.

AUDIT

Understanding the product requirements

Understanding the product requirements

By directly analyzing production screens, we mapped out structural discrepancies,
undocumented edge cases, and layout variances that couldn't be captured through
high-level overviews or automated testing alone.

DISCOVERY

Multiple teams with no framework,
has lead to diverging information delivery

Multiple teams with no framework,
has lead to diverging information delivery

3 distict card patterns

3 distict card patterns

Product displayed information in form of cards. there were 3 distinct card patterns that were being followed : Overview cards, AI cards, outliers

7/10 variants detached

7/10 variants detached

Current DS was made for web apps and full screen softwares. This platform works in constraints of 400px to 600px. Thus DS guideline did not apply to product as a platform.

avg. 8 times repetation

avg. 8 times repetation

More that 8 non standard pattern for cards, tabs, rows, filters, and footers existed in product. Each team had rebuilt their own version. The design file had diverged from the MDS system entirely.

Showing wireframe representation of the original card due to NDA

Showing wireframe representation of the original card due to NDA

AI ASSISTED DESIGN

Started with the core,

designed to the surface

Started with the core,

designed to the surface

Started with the core,

designed to the surface




We understood how each component of the product functioned, what were the edge cases where the product was breaking and user mindmap to define components first and expand from there to the whole product

Image blurred due to NDA

SOLUTION

30+ super components,

extending to 200+ screens

30+ super components,

extending to 200+ screens

We designed over 30+ super components with claude as the primary design tool !

Showing wireframe representation of the original card due to NDA

STRATEGIC TURN

we recognized a critical failure point in traditional design handoffs: Fast-moving squads, under immense pressure to ship features, will inevitably bypass passive guidelines, leading to the exact same visual fragmentation we were trying to solve.


we recognized a critical failure point in traditional design handoffs: Fast-moving squads, under immense pressure to ship features, will inevitably bypass passive guidelines, leading to the exact same visual fragmentation we were trying to solve.


SKILL

Creating a unified skill

Creating a unified skill

The ultimate test of system maturity is the friction between Design and Engineering.

We moved beyond static handoffs to a proof of concept where design changes were pushed directly to Git.

FINAL OUTPUT

Design translated into code

Design translated into code

The skill changed the handoffs, we shifted from sharing figma files
to directly raising PR's

Due to NDA restrictions, this is the extent of what can be presented publicly. I’d be happy to discuss the project in greater detail over a 1:1 conversation

LET'S WORK

TOGETHER

Open to freelance, contractual and full time roles

Gupta.dhruv2121@gmail.com

Designed and developed

by Dhruv Gupta

LET'S WORK

TOGETHER

Open to freelance, contractual and full time roles

Gupta.dhruv2121@gmail.com

Designed and developed

by Dhruv Gupta

LET'S WORK

TOGETHER

Open to freelance, contractual and full time roles

Gupta.dhruv2121@gmail.com

Designed and developed

by Dhruv Gupta

LET'S WORK

TOGETHER

Open to freelance, contractual and full time roles

Gupta.dhruv2121@gmail.com

Designed and developed

by Dhruv Gupta

LET'S WORK

TOGETHER

Open to freelance, contractual and full time roles

Gupta.dhruv2121@gmail.com

Designed and developed

by Dhruv Gupta

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